6^th Annual Edition

Doshi developed a mechanism to enable the company achieve the two objectives. She automated the company's promotional (marketing campaigns) framework and created a real time customer-oriented business framework. This helped the company track customers' response to their campaigns in real-time. It also helped create more campaigns for different customer segments and the immediate tracking of customer response to those campaigns. This framework increased the company's revenue due to an increase in mobile recharges, customer acquisition, and handset sales. It also reduced customer churn. Because customer data was quickly accessible to the company, it could process millions of transactions per day. The solution has helped the company launch new offers quickly and reduced IT intervention through configurable business user interface. The project has reduced time-taken for business decisions by 80 percent.