CIO100 2011 Winner

Balakrishnan A.

CTO,Geojit BNP Paribas Financial Services

" The project has helped us expand our investor base to far-flung areas of the country. "

Keen to leverage the benefits of this platform, Balakrishnan developed a comprehensive application for mobile trading. Leveraging his creative insights and robust business acumen, he created an application with a strong Web and call center support. The mobile trading system enables investors and traders to transact exactly like trading terminals over mobiles. It also disseminates market data, news, and research information. The application has been tested on over 1,500 Java-enabled phones. A special edition for Android phones has also been released. Going forward, the organization is planning to release an iPhone and iPad version. The opportune business move helped the financial services firm expand its investor base to far flung areas of the country. It also helped the organization in tapping entry level investors and the trading community.

Balakrishnan A.

Geojit BNP Paribas Financial Services
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2011 PARTNERS