6^th Annual Edition

They can reap monetary benefits by leveraging the Internet to entice customers with innovative delivery channels. Mathur appreciates the fact that in the digital era, mobility solutions must lie juxtaposed to the human solutions in a virtual platform. Taking a cue from the company's retail strategy to leverage alternate delivery channels for enhancing service experience and cross selling, he launched the HSBC Internet revolution program. As part of this program, various customer-centric initiatives were implemented. These initiatives are: Advance proposition (targets affluent customers, provides them with a single view of all their existing HSBC accounts globally), and video RM (a video conference solution for the bank's premier and NRI customers, offered through their customer's internet banking account). The initiative spurs cross selling, especially for high-value and complex products, such as wealth management and mortgages. The project is expected to generate revenues of Rs 28.9 crore over a five year period.