6^th Annual Edition

And that's something Arora wanted to change. The company's sales activities like the recruitment of agents, field observation demonstrations, and reporting calls were being captured manually. These manual reports were proving to be ineffective while carrying out sales reviews. Arora deployed a mobile application that would help overcome these hurdles and enable senior managers to track sales activity. The application, which is easy to access and runs on a basic Java-enabled handset, also enables the sales team to proactively manage their respective field work. It boasts of features that not only capture, report and alert users but also has the facility to provide proactive alerts to sales agents reminding them to log their calls for the day. The application has become the backbone for tracking the sales activity of the company and has found its way into management dashboards.