" The social media project has substantially improved our visibility and transparency. "
India'But its employees sought contemporary social networking sites like Facebook, to collaborate within the organization. Choksi came up with Huddle—a social media enabled collaboration platform. Aimed at better and faster employee association, the platform allows users to share files, blogs, and encourages them to participate in discussions. "In addition to personal peer to peer sharing, a lot of team activities and employee communication have been rolled out on the platform. This has substantially improved our visibility and transparency,"says Choksi. This became apparent when the company recently held an IT planning meet, completely orchestrated by Huddle. Asian Paints also undertook a company-wide employee satisfaction survey on Huddle to gauge its in-house travel assistance services.