6^th Annual Edition

It was critical for CEAT to get a grip over the way it conducts business with its 4,000-strong dealership base, who are the company'CEAT's project, a CRM solution, gives dealers across India a module through which they can view products, place and track orders online, and monitor monthly budget and schemes. The system is integrated with CEAT's ERP and provides predictive information to dealers about how to benefit from schemes. Additionally, a module for employees provides a platform for knowledge sharing and collaboration. All this with the added advantage of anytime, anywhere access via the Web or mobile devices. The sales team can now focus on selling and product promotion, instead of addressing various inquiries, increasing their productivity by 35 percent. Market intelligence generated by the CRM provides the company's management with a holistic view of the sales landscape, which is key input for critical decisions regarding stocks, inventory and timely promotion of products.