6^th Annual Edition

This makes it tough to discover if that customer has an existing relationship with them. Vohra developed a system called I-View that allows seamless access to seventeen disparate applications and provides a single view of a customer's relationship with the bank across multiple products, including savings accounts, credit cards, loans, and demat accounts. The solution allows ICICI to keep its customers informed via SMS about any interaction they have had with the bank, or help them track the status of deliverables such as checkbooks. I-View can also alert bank employees in real-time of any irregularities in a customer's account. This has helped ICICI bank not only to comply with security regulations, but also transform the bank's customer service strategy and increase its profits, by reducing the time it takes to service a customer.