6^th Annual Edition

MBonus is a MTS India project created by an in-house team to serve the company'Batra created a multidimensional customer grid based on several factors related to customer details like location and usage patterns. To increase the probability of subscription, time-based targeted customer campaigns form the other key component of mBonus. These campaigns are driven by the mapping done using the subscriber grid. The next logical step which mBonus incorporates is monitoring the efficiency and success ratio of these campaigns. Once a subscriber accepts a campaign, they get regular offers on existing plans and specific benefits like free talk-time, discounted local and national calls and SMS schemes. This helps retain customers and increases their loyalty to the brand while also enhancing the overall experience of the customer. Steady revenue is what MTS India gains out of mBonus.