6^th Annual Edition

The rural marketing team of O&This meant that it took O&M at least 10 days to collate, verify, and send data to its clients. Worse, human intervention made reports vulnerable to errors. Deshpande created an automated database that could be accessed by agents using an IVR system. "Our rural marketers can now directly call a toll-free number, listen to the menu in a local language, and get or enter relevant data,"says Deshpande. The system also generates a Web-based report instantly that can be accessed by O&M's clients, reducing delay from 10 days to a matter of hours. O&M's client now get full insight into the day-to-day marketing operations in the villages. The solution helps O&M's clients understand their marketing numbers and take instant decisions based on those numbers.