6^th Annual Edition

As a result, one of Mudra's clients needed a way to audit displays which carried their products and figure out where they were paying too much or too little. "The audit, which was done mainly by college students, had to be supported by physical photographs and answers to a set of questions,"says Joseph. Instead of bogging down the students with paper questionnaires, he created a retail audit application, which were loaded on camera-enabled mobiles and given to the students. The application prompts them with a set of questions based on a selected store format. All auditors then have to do is ask pre-defined questions and capture images. This system allowed Mudra's client to audit 25,429 outlets across 93 cities in just three months. It also ensured that data was available online, immediately, and without any time-consuming, error-ridden data entry work.