" The system enabled effective customer communication, helping them make buying decisions. "
In a big-box hypermarket like HyperCity Retail, it'Therefore, it is paramount for retailers to help customers make purchase decisions by pushing out clear, accurate, and well-timed pieces of communication, letting them know of ongoing offers, promotions, and the features and benefits of different products. But because this type of communication is usually managed manually, it is prone to being inconsistent, erroneous, cryptic, and ineffective. IT became imperative for HyperCity to automate the whole process of signage. HyperCity implemented the Retail Enterprise Suite from Episys, a first-of-its-kind implementation in India and the region. The application integrates with HyperCity's ERP to generate various signages with the right store price, MRP, and description. It eliminates duplicate entries and errors. The system now manages over 9,000 signages across the chain, promoting over 300 items at any point. Overall, it enabled the HyperCity to reduce costs and inefficiencies, deliver top-class customer service, and drive sales.