6^th Annual Edition

The largest two wheeler maker in the world Hero MotoCorp wanted Sethi realized that it made sound business sense to deploy a single integrated platform to strengthen the company's dealer management systems. With this end in view, he initiated project Hero Honda Connect to connect all channel partners through an integrated system. The primary objective of the move was to enhance the customer's buying and after sales experience resulting from the standardization of customer facing processes at the dealerships. As a result of this strategy, the auto company garnered benefits on several fronts. The efficient distribution channel has enhanced customer experience, facilitated real time availability of information and boosted the productivity of dealers and field personnel. It has ensured that the dealers and the organization are on the same page.