6^th Annual Edition

Khadye decided to leverage the Internet to create an alternative sales channel for servicing a larger cross section of customers. With this end in view, he spearheaded the implementation of LifeStore, an online independent and self-sufficient channel for pre-sales, sales and post-sales service to customers. The futuristic and customer-centric initiative is a step towards empowering customers and taking insurance benefits literally to their homes. The online sales channel enables customers to make informed decisions while purchasing and comparing IndiaFirst Life Insurance plans online. The online platform has opened up new frontiers for the insurer. It can now expand its reach without setting shop in new geographies. The channel has also boosted the transparency and service focus for life insurance operations while reining in the distribution costs.